Every engagement looks a little different. Some clients need to start from scratch, others want help getting unstuck. The approach stays consistent: get oriented fast, get clear together, then build something everyone is excited about.

Brand Strategy Development‍ ‍

This is the foundation everything else is built on. Together we do the thinking, the research, and the hard conversations upfront so every decision that follows is in service of building a cohesive, holistic brand.

  • Internal & external research

  • Articulation of brand foundation:
    Purpose, Mission, Vision, Values, Positioning, Personality, Promise, Pillars, Principles

Workshop Design & Facilitation

The best brand decisions don’t happen looking at a deck. They come out of real conversations. I design and facilitate sessions that get the right people aligned around the right questions, so everyone has the clarity they need.

  • Agenda, exercises, and activities

  • Stakeholder alignment sessions

  • Leadership preparation

Onboarding & Mentoring

A strategic foundation is only as good as the people who use it to build brand expressions. I work with internal teams to make sure the thinking gets internalized and activated into daily work and decision making.

  • Brand tool application training

  • Brand activation ideation sessions

  • Ongoing brand evolution partnership

Writing

Writing is how a brand’s personality comes to life. I craft the communications that express who a brand uniquely is, with a deep understanding of which characteristics should be expressed in what moments, so it connects with audiences when and where it matters most.

  • Brand Guidelines documentation

  • Narrative & elevator pitch development

  • Tone of voice guidance

  • Content copywriting

Naming

Naming is hard. You fall in love with a name that’s already taken. You can’t get alignment on which direction to go. I’ve developed a way of working through it that brings people into the process early, builds alignment along the way, and (more often than not) makes it genuinely fun.

  • Naming architecture strategy

  • Naming Brief creation

  • Exploration & name generation

  • Curation & stakeholder alignment

  • Preparation for legal vetting

Creative Direction

Equal parts vision holder and detail obsessive, I enjoy working alongside teams on everything from digital campaign launches to physical immersive experiences.

  • Guiding teams

  • Brand event & experience design

  • Envisioning future brand possibilities