http://www.heykk.com heyKK Tue, 13 Sep 2011 20:47:13 +0000 http://www.heykk.com en http://heykk.com/Tum-E-Yummies http://heykk.com/following/heykk.com/Tum-E-Yummies Tue, 13 Sep 2011 20:47:13 +0000 heyKK 1999114 BYB Brands had a great product kids loved, but no consumer marketing campaign. Art Director Mitchell Brown and I suggested we start by developing a group of characters—each representing the personalities of their 5 unique flavors. With the help of Illustrator/Designer Dave Haire, the Tum-E Yummies characters were created. <img src="http://payload.cargocollective.com/1/2/91751/1999114/Characters-Allonapage.jpg" border="0" width="670" height="998" width_o="792" height_o="1180" src_o="http://payload.cargocollective.com/1/2/91751/1999114/Characters-Allonapage_o.jpg" align="left" /> Full-page ad in Rachael Ray magazine. <img src="http://payload.cargocollective.com/1/2/91751/1999114/TY_RachelRay_fullpg Greentastic_PS_7.jpg" border="0" width="670" height="809" width_o="2048" height_o="2475" src_o="http://payload.cargocollective.com/1/2/91751/1999114/TY_RachelRay_fullpg Greentastic_PS_7_o.jpg" align="left" /> Half-page ads in Family Fun magazine. <img src="http://payload.cargocollective.com/1/2/91751/1999114/TY_Family Fun_1-2pg FPunch_CMYK_FNA.jpg" border="0" width="670" height="421" width_o="2048" height_o="1287" src_o="http://payload.cargocollective.com/1/2/91751/1999114/TY_Family Fun_1-2pg FPunch_CMYK_FNA_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999114/TY_Family Fun_1-2pg GApple_FINAL_8.jpg" border="0" width="670" height="442" width_o="2048" height_o="1351" src_o="http://payload.cargocollective.com/1/2/91751/1999114/TY_Family Fun_1-2pg GApple_FINAL_8_o.jpg" align="left" /> http://heykk.com/Mellow-Mushroom-Mellow-Mayhem http://heykk.com/following/heykk.com/Mellow-Mushroom-Mellow-Mayhem Tue, 13 Sep 2011 20:37:48 +0000 heyKK 1999051 To encourage Mellow Mushroom fans to come in for March Madness, I worked with MODE to develop their first "Mellow Mayhem". Poking fun at the time when basketball players wore sweatbands for sweat and knee socks for who hell knows what, we sent an email blast driving recipients to an interactive microsite where fans could earn real prizes for drinking beer and eating pizza. <img src="http://payload.cargocollective.com/1/2/91751/1999051/MellowMayhem_email_superfanb.jpg" border="0" width="670" height="1012" width_o="700" height_o="1058" src_o="http://payload.cargocollective.com/1/2/91751/1999051/MellowMayhem_email_superfanb_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/MM_Homepage.jpg" border="0" width="670" height="490" width_o="1280" height_o="937" src_o="http://payload.cargocollective.com/1/2/91751/1999051/MM_Homepage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/06.jpg" border="0" width="670" height="582" width_o="1280" height_o="1113" src_o="http://payload.cargocollective.com/1/2/91751/1999051/06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/07.jpg" border="0" width="670" height="439" width_o="1280" height_o="840" src_o="http://payload.cargocollective.com/1/2/91751/1999051/07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/08.jpg" border="0" width="670" height="504" width_o="1280" height_o="963" src_o="http://payload.cargocollective.com/1/2/91751/1999051/08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/10.jpg" border="0" width="670" height="623" width_o="1280" height_o="1191" src_o="http://payload.cargocollective.com/1/2/91751/1999051/10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/14.jpg" border="0" width="670" height="670" width_o="1280" height_o="1280" src_o="http://payload.cargocollective.com/1/2/91751/1999051/14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/15.jpg" border="0" width="670" height="545" width_o="1280" height_o="1042" src_o="http://payload.cargocollective.com/1/2/91751/1999051/15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999051/21.jpg" border="0" width="670" height="478" width_o="1280" height_o="915" src_o="http://payload.cargocollective.com/1/2/91751/1999051/21_o.jpg" align="left" /> Agency: MODE http://heykk.com/Las-Vegas-Design-Center http://heykk.com/following/heykk.com/Las-Vegas-Design-Center Tue, 13 Sep 2011 20:32:43 +0000 heyKK 1999011 <img src="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_Billboard.jpg" border="0" width="670" height="418" width_o="1600" height_o="1000" src_o="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_Billboard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_Environmental.jpg" border="0" width="670" height="418" width_o="1600" height_o="1000" src_o="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_Environmental_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_FullSpreadAd.jpg" border="0" width="670" height="418" width_o="1600" height_o="1000" src_o="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_FullSpreadAd_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_Website.jpg" border="0" width="670" height="599" width_o="962" height_o="861" src_o="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_Website_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_DirectMail3.jpg" border="0" width="670" height="418" width_o="1600" height_o="1000" src_o="http://payload.cargocollective.com/1/2/91751/1999011/LVDC_DirectMail3_o.jpg" align="left" /> 2011 Silver Addy Award Winner Agency: MODE http://heykk.com/Checkers-Rally-s http://heykk.com/following/heykk.com/Checkers-Rally-s Tue, 13 Sep 2011 20:25:40 +0000 heyKK 1998962 Checkers / Rally's wanted to promote National Hamburger Month with a post on Facebook and Twitter. Working with MODE, we presented them with a bigger idea that engaged fans all month long: Battle of the Burgers. <img src="http://payload.cargocollective.com/1/2/91751/1998962/01_BattleOfTheBurgers.jpg" border="0" width="670" height="602" width_o="1057" height_o="950" src_o="http://payload.cargocollective.com/1/2/91751/1998962/01_BattleOfTheBurgers_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998962/03_BattleOfTheBurgers.jpg" border="0" width="670" height="602" width_o="1057" height_o="950" src_o="http://payload.cargocollective.com/1/2/91751/1998962/03_BattleOfTheBurgers_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998962/04_BattleOfTheBurgers.jpg" border="0" width="670" height="526" width_o="1057" height_o="830" src_o="http://payload.cargocollective.com/1/2/91751/1998962/04_BattleOfTheBurgers_o.jpg" align="left" /> Each quarter Checkers / Rally's features 3 vignettes on their homepage, checkers.com. I worked with MODE to develop food promotion vignettes that injected more personality than simply stating a price point. <img src="http://payload.cargocollective.com/1/2/91751/1998962/NationalBurgerMonth-Vignette-InContext.jpg" border="0" width="670" height="587" width_o="1200" height_o="1053" src_o="http://payload.cargocollective.com/1/2/91751/1998962/NationalBurgerMonth-Vignette-InContext_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998962/checkers_E7homepagepromos_R2_01.jpg" border="0" width="670" height="587" width_o="1200" height_o="1053" src_o="http://payload.cargocollective.com/1/2/91751/1998962/checkers_E7homepagepromos_R2_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998962/checkers_E8homepagepromos_R3_checkers.jpg" border="0" width="670" height="587" width_o="1200" height_o="1053" src_o="http://payload.cargocollective.com/1/2/91751/1998962/checkers_E8homepagepromos_R3_checkers_o.jpg" align="left" /> Agency: MODE http://heykk.com/Boar-s-Head http://heykk.com/following/heykk.com/Boar-s-Head Tue, 13 Sep 2011 20:17:55 +0000 heyKK 1998892 Working with MODE, we created the first Boar's Head Facebook Sweepstakes offering a trip for 2 to Paris. To gain interest, we made up an elaborate tale about a famous Parisian Sandwich Chef and his quest to find the finest ingredients in the world. Midway through the campaign, the Boar's Head Facebook fan base doubled. <img src="http://payload.cargocollective.com/1/2/91751/1998892/bhpp_01.jpg" border="0" width="670" height="731" width_o="751" height_o="820" src_o="http://payload.cargocollective.com/1/2/91751/1998892/bhpp_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998892/bhpp_03.jpg" border="0" width="670" height="918" width_o="751" height_o="1029" src_o="http://payload.cargocollective.com/1/2/91751/1998892/bhpp_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998892/bhpp_04.jpg" border="0" width="670" height="782" width_o="751" height_o="877" src_o="http://payload.cargocollective.com/1/2/91751/1998892/bhpp_04_o.jpg" align="left" /> At the same time we launched the Sweepstakes, we gave the Boar's Head Friends & Family Newsletter a content and design overhaul. The result was an 18% increase in click throughs. 42% of those who entered the Sweepstakes signed up for the Friends & Family Newsletter. <img src="http://payload.cargocollective.com/1/2/91751/1998892/boarshead_friendsandfamily_newsletter_production 2KK.jpg" border="0" width="556" height="1147" width_o="556" height_o="1147" src_o="http://payload.cargocollective.com/1/2/91751/1998892/boarshead_friendsandfamily_newsletter_production 2KK_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1998892/boarshead_friendsandfamily_newsletter_augustKK.jpg" border="0" width="568" height="1222" width_o="568" height_o="1222" src_o="http://payload.cargocollective.com/1/2/91751/1998892/boarshead_friendsandfamily_newsletter_augustKK_o.jpg" align="left" /> Agency: MODE http://heykk.com/Walmart http://heykk.com/following/heykk.com/Walmart Mon, 12 Sep 2011 17:32:36 +0000 heyKK 1991231 2008 Fall Beauty Campaign <img src="http://payload.cargocollective.com/1/2/91751/1991231/WalMart-PrintAd1 copy_5.jpg" border="0" width="670" height="459" width_o="1020" height_o="700" src_o="http://payload.cargocollective.com/1/2/91751/1991231/WalMart-PrintAd1 copy_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1991231/WalMart-PrintAd2 copy_4.jpg" border="0" width="670" height="459" width_o="1020" height_o="700" src_o="http://payload.cargocollective.com/1/2/91751/1991231/WalMart-PrintAd2 copy_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1991231/WalMart-PrintAd3 copy_3.jpg" border="0" width="670" height="459" width_o="1020" height_o="700" src_o="http://payload.cargocollective.com/1/2/91751/1991231/WalMart-PrintAd3 copy_3_o.jpg" align="left" /> Agency: The Martin Agency http://heykk.com/Various-Collateral http://heykk.com/following/heykk.com/Various-Collateral Mon, 12 Sep 2011 16:58:07 +0000 heyKK 1991107 <img src="http://payload.cargocollective.com/1/2/91751/1991107/CRadiology-Invite.jpg" border="0" width="670" height="529" width_o="800" height_o="632" src_o="http://payload.cargocollective.com/1/2/91751/1991107/CRadiology-Invite_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1991107/CRadiology-Pills.jpg" border="0" width="670" height="407" width_o="900" height_o="547" src_o="http://payload.cargocollective.com/1/2/91751/1991107/CRadiology-Pills_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1991107/PaulMason-Largeimage.jpg" border="0" width="670" height="471" width_o="800" height_o="563" src_o="http://payload.cargocollective.com/1/2/91751/1991107/PaulMason-Largeimage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1991107/ABorowitz-SpinLargeimage.jpg" border="0" width="670" height="461" width_o="800" height_o="551" src_o="http://payload.cargocollective.com/1/2/91751/1991107/ABorowitz-SpinLargeimage_o.jpg" align="left" /> http://heykk.com/Fifth-Third-Bank http://heykk.com/following/heykk.com/Fifth-Third-Bank Mon, 12 Sep 2011 16:38:44 +0000 heyKK 1991019 <img src="http://payload.cargocollective.com/1/2/91751/1991019/fifththirdbank2.jpg" border="0" width="670" height="390" width_o="800" height_o="466" src_o="http://payload.cargocollective.com/1/2/91751/1991019/fifththirdbank2_o.jpg" align="left" /> http://heykk.com/Bloom-Grocery-Stores http://heykk.com/following/heykk.com/Bloom-Grocery-Stores Mon, 12 Sep 2011 16:22:02 +0000 heyKK 1990927 <img src="http://payload.cargocollective.com/1/2/91751/1990927/bloom1.jpg" border="0" width="600" height="373" width_o="600" height_o="373" src_o="http://payload.cargocollective.com/1/2/91751/1990927/bloom1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1990927/bloom2.jpg" border="0" width="600" height="373" width_o="600" height_o="373" src_o="http://payload.cargocollective.com/1/2/91751/1990927/bloom2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1990927/bloom3.jpg" border="0" width="600" height="373" width_o="600" height_o="373" src_o="http://payload.cargocollective.com/1/2/91751/1990927/bloom3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1990927/bloom4.jpg" border="0" width="600" height="373" width_o="600" height_o="373" src_o="http://payload.cargocollective.com/1/2/91751/1990927/bloom4_o.jpg" align="left" /> Every month I wrote 2 lifestyle articles for Bloom's online magazine - InBloom. The following are a few example intro snippets website visitors would see before clicking to read the full article. <img src="http://payload.cargocollective.com/1/2/91751/1990927/Picture 1.png" border="0" width="670" height="445" width_o="888" height_o="591" src_o="http://payload.cargocollective.com/1/2/91751/1990927/Picture 1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1990927/Picture 2.png" border="0" width="670" height="393" width_o="888" height_o="521" src_o="http://payload.cargocollective.com/1/2/91751/1990927/Picture 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1990927/Picture 3.png" border="0" width="670" height="580" width_o="775" height_o="672" src_o="http://payload.cargocollective.com/1/2/91751/1990927/Picture 3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1990927/Picture 7.png" border="0" width="670" height="632" width_o="689" height_o="650" src_o="http://payload.cargocollective.com/1/2/91751/1990927/Picture 7_o.png" align="left" /> Agency: BooneOakley http://heykk.com/Rocketts-Landing http://heykk.com/following/heykk.com/Rocketts-Landing Sun, 11 Sep 2011 23:20:45 +0000 heyKK 1987990 During the real estate boom, Rocketts Landing—a new urban community on the James River in Richmond—wanted to stand out in a saturated market. Together with Siddall, we created outdoor boards, print ads and a website with messaging that made the audience aware of their objective in a playful way. <img src="http://payload.cargocollective.com/1/2/91751/1987990/RLanding-Billboard1.jpg" border="0" width="670" height="345" width_o="800" height_o="413" src_o="http://payload.cargocollective.com/1/2/91751/1987990/RLanding-Billboard1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1987990/RLanding-Billboard2.jpg" border="0" width="670" height="438" width_o="800" height_o="523" src_o="http://payload.cargocollective.com/1/2/91751/1987990/RLanding-Billboard2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1987990/RLanding-Saturdays.jpg" border="0" width="492" height="800" width_o="492" height_o="800" src_o="http://payload.cargocollective.com/1/2/91751/1987990/RLanding-Saturdays_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/91751/1987990/rocketts3.jpg" border="0" width="670" height="797" width_o="672" height_o="800" src_o="http://payload.cargocollective.com/1/2/91751/1987990/rocketts3_o.jpg" align="left" /> Agency: Siddall